The Project: Create 3 posters in the same ad campaign to target a specific audience and raise awareness to your issue.
The Audience: The audience I chose for this campaign was parents/guardians.
The Process: Collecting Inspiration
I first started off this project by collecting visual research on campaigns that were raising awareness about human trafficking.
Next I went on to collect visual research of PSA posters that gave off the same energy that I wanted to give off of my finished posters. The feeling that these posters give off is a feeling of severity, and a sense of urgency to fix the problem.
The Process: Brainstorming
Mood Board
The Process: Digital Sketches
With some peer review and lots of feedback, I was able to narrow my campaign down to the final three posters.
The Process: Refining the posters
After narrowing down to my final three posters, I sent them off again for peer feedback in order to receive advice on what needed to be refined in order for my posters to be as perfect as they could be. After refining, this was the final project.
The Final Poster Campaign
